Many people have heard of SEO and what it does for businesses, but not everyone knows why you need an expert to do the job. As an internet user, you’ve probably noticed that there are many websites out there competing for your attention. This makes it difficult for a business to rise above the noise and get noticed by potential customers. A professional SEO company can help navigate these waters so that your website will rank higher in search engine results pages (SERPs). Let’s look at some reasons why hiring an SEO specialist is important!
Do you need more traffic to your website?
SEOs are the key to getting your site out there and generating more traffic. If you’re not getting a ton of hits on your website, you may need to step up your search engine optimization (SEO) game. No game? No problem. An SEO specialist can help. People who are good at finding keywords can bring more traffic to your website than there is in a downtown rush hour. Read on to see what the job is about and what you need to do if you want it.
You want an edge in today’s competitive market, right? Well, then hire an SEO specialist! They’ll give you that edge by optimizing all aspects of your marketing strategy for success online – from social media posts, blog content, and email campaigns – so that when customers type in keywords related to what they’re looking for or where they live, their browser will show them YOUR business first!
Who is an SEO specialist? What exactly do they do?
Search engine optimization specialists (SEOs) work to ensure that websites rank highly in search engines. They can help grow site traffic, lead volume, and brand awareness by developing on-page optimizations which produce relevant results for users seeking information about products or services from the company they represent. SEO specialist Brett Bastello says their primary function is no different than any marketer’s: “Create more sales.”
An SEO specialist uses a myriad of tactics to increase the visibility and traffic your website receives. These include things such as keywords tags, internal linking, clean URLs; but they also involve analyzing competitors’ web presence by monitoring Google Search Console and similar webmaster tools to identify link-building opportunities that will ultimately provide increased sales for your company.
SEO is vital for any website. It’s especially important to SEM professionals, as they need the knowledge to create a site that can rank well on search engines like Google and Bing. But SEO also helps marketers by giving them more visibility with potential customers who are looking for products or services online. And it even benefits freelance writers when their content gets noticed higher up in searches thanks to good rankings!
What skills does an SEO specialist need?
“Communication skills are everything. If a client hires you to grow his site, you have to be able to articulate the best course of action and explain why it’s best for him,” says C. Horton from Dr. Rankwell—an SEO consultancy in Orlando Florida who has grown many sites that were previously nonexistent on Google’s search results page (SERP). He also states that assessing risks-knowing “the difference between changes that can greatly damage a website’s progress and changes that can move the needle forward”—and forecasting trends is important as well.
When it comes to search engine optimization, you’ll need the right tools to get results. Tools such as Google Analytics and SEMrush will help see what pages are generating traffic while Moz assists with making your site more visible by helping people find out about your company!
So which SEO tool should you use? Well for just starting or getting a general idea of where things stand, go ahead and start using one that’s free like Google analytics. As time goes on if you’re looking for something specific give me a shout – I’m here to make sure everything is easy breezy from beginning
If you want to succeed in the modern digital world, you must become a master of web analytics. You’ll need Google Analytics (or another tool) plus SEMrush and Moz for SEO purposes.
Is it possible to get into this field?
It’s hard to find a college that teaches SEO in-depth. Even if you did, it would be difficult to keep up with the constantly evolving nature of this field. Fortunately, there are plenty of resources online for learning everything from white hat link building techniques all the way down to what hreflang tags should go on your international sites!
A degree in marketing is helpful, but because SEO is so specific, there aren’t a lot of college classes that can give you the skills you need. That doesn’t mean it’s impossible though! You’ll find an abundance of material online to teach and inspire your learning experience. Some good places to start are Google or Bing’s online certifications. They also have keynotes on topics about the industry at sites like QuickSprout and AHrefs.
But because Internet SEO has become so specific and difficult to master with its own set of language skills that can take years to perfect- there are no college classes tailored for it. Luckily though, if you want a leg up on the competition (and who doesn’t?), all the information available online will make sure you’re well informed before getting into this profession. Google provides an effective certification program- or try Bing – where they offer courses on web analytics basics as well as how to use their platform tools like Keyword Discovery Toolkit
Obtaining certification
Several professional institutions provide certification upon completion, but not all are created equal. Some institutes offer certificates that have little value to the industry and others may lack a university affiliation altogether. For those who want their qualifications recognized in an official capacity, there is no need for any added stress; many universities with highly regarded academic programs will be able to issue proper certifications after completing one or more courses online
Perspectives in the occupational field
According to Indeed.com, the number of listings for SEO specialists has quadrupled in the past five years and this is expected as more businesses rely on third-party SEO professionals, such as myself, to enhance their search engine rankings. The increasing dependence on search engine marketing has positioned my profession for rapid growth in the coming years because we help generate revenue by positioning our clients’ websites at a favorable rank within Google or Yahoo!
As search engine marketing becomes more important to businesses, the field of SEO specialists will grow. Currently, there are four times as many listings for these professionals than five years ago and in 2011, North American companies spent over $19 billion on this service alone accordingly leading experts to predict that it’s only a matter of time before they enjoy exponential growth too.
Pay scalePayscale
According to Robert Half’s report, SEO specialists earn an average salary of $65,750. Those in the industry with a solid reputation and plenty of experience can expect salaries that close in on around $96K (the 95th percentile). The range for those working as content managers ranges from about 55K-89K ($50 – 90%).
SEO specialists typically make between $55-$90k per year; it is worth noting that this figure varies based on whether they are doing more or less specialized work such as web design vs. search engine optimization
Organizations that represent professionals
The SEO industry is served by some associations.
- search engine marketing Professionals Organization
- Seopros.com
- The Society of Internet Professionals
- The International Association of Internet Professionals
Top Firms
Each of these SEO marketing companies earned more than $10 million in annual revenue for 2011 according to TopSEOs.com.
- Geary LSF Group – San Diego, CA
- Web Metro – San Dimas, CA
- Bruce Clay Inc. – Moorpark, CA
- iProspect – Floor Boston, MA
- The Search Agency – Santa Monica, CA
- Connelly Digital – Boston, MA
- OrangeSoda – American Fork, UT
- Razorfish – Seattle, WA
Ready to become an SEO professional? If you are, then this article has served as your guide. We have given you the basics of what it takes, how to get started, and also some things that will help make sure you succeed at being an awesome SEO pro! Now go out there and start making money through digital marketing by using these tips.
SEO professionals are a popular job in the world. If you have an interest and want to learn more about what it takes to become one, we encourage you to read our blog post on how professional SEOs are created. We hope this article has helped aspiring professionals looking for information about what they need to do to make their dream of becoming a successful SEO come true!
If you are looking for a career change or just want to do something different with your life but still be in the business of digital marketing, SEO might be right for you. It’s an exciting and ever-changing industry that has no limits on what it can offer those who are willing to put in the work necessary to succeed. We hope this blog post was helpful.!
