If you’re looking for an SEO audit, we can help.
An SEO audit is one of the most important parts of your internet marketing strategy. It’s also one of the more difficult things to find out about since there are so many different opinions on what it is and how you should approach it. In this article, we’ll explore what an SEO audit entails, as well as some tips for making sure that yours goes smoothly.
There are many different aspects of an SEO strategy and there are many ways to optimize for search engines. The most successful strategies include on-page optimization, off-page optimization, link building, content marketing, and social media marketing.
You’ll want to have a strong online presence if you want to stay competitive in today’s market. With our knowledge and expertise, we can make sure your website is up-to-date with the latest trends and techniques so it ranks higher on search engines like Google or Bing.
The purpose of an SEO website audit?
An SEO audit will check the health of your website, looking at how well it is optimized for search engine rankings. An audit can take a look at backlinks and keyword usage as well to help assess if you are doing everything in your power to get ranked on SERPs.
If you’ve been wondering why your website isn’t getting the traffic it deserves, many reasons could be at play. You might have a competitor’s site ranking higher than yours for example because they’re putting more effort into SEO or have better content on their pages.
The solution to your problem may be found in an SEO audit.
What is the purpose of an SEO audit?
An SEO audit will give you the competitive edge that your competitors may not have. An analysis of metrics, can show what is attracting users and provide insights into how to improve their experience on your website.
For small businesses, a site audit should be conducted once every six months. But for larger companies who publish new website content each month, it is important to have an audited quarterly evaluation of your efforts to better measure the effectiveness and progress as you go along.
How do you conduct a website SEO analysis?
Audit Strategy for SEO
- An audit of a site typically includes the following:
- Analysis of the technical aspects
- An analysis of the page on which it appears
- Analyzing off-page content
- Competitor analysis and keyword research
Analysis of the technical aspects
You want to make sure that your website is functioning properly for both people and search engines. You can do this by investing in a technical SEO audit, which will look at the architecture of your site on an architectural level as well as how it functions with one’s crawler indexer. Technical analysis also helps you improve accessibility and indexability; these are two things everyone wants their sites to have!
Aspects of accessibility
The internet has changed the way we communicate and our world. Accessibility refers to whether or not a user can see your web page, as well as if Google can index it properly in search results. Check for robots tags and meta information such as keywords on each webpage so that you know that what you are creating will be seen by others who may need assistance searching through pages of text.
A robots.txt file tells search engine crawlers which web pages they can access so that Google will know what to rank on their SERPs. If the page is not crawled, it cannot be indexed and ranked by Google; therefore, it won’t appear in any of your searches either!
You can prevent Google from indexing certain areas of your website. Areas like duplicate content and pages that are still under development, for example, will not be indexed by the company’s search engine algorithms.
You’re probably familiar with the robots.txt file, but what about an XML sitemap? These documents provide a comprehensive look at your website and show Google where to find all of the pages it should get indexed for you to rank well on search engines like Google!
Its indexability
Indexability is important for users to be able to find your pages. If you make sure that they are indexable, then they will show up on SERPS and can reach an even better audience!
If your website has indexability issues, the search engine won’t show it to users and you might get a penalty for it. There can be various reasons behind a Google penalty that come in the form of messages on your webmaster’s account like “indexing not found.” Check these messages carefully so that you know what needs fixing right away- then request reconsideration from Google!
If you have accessibility or indexability issues on your website, don’t let them linger without being resolved. Otherwise, the lack of access to and popularity for your site could result in lost opportunities.
Page Analysis
After checking the technical aspect of your site, move on to making it user-friendly. From a user experience perspective, you will want readable content with relevant information that is easy for users to find when they visit your website or social media page.
From an SEO perspective, your content should be optimized according to search engine algorithms. Follow on-page best practices such as inserting targeted keywords in the article and including meta descriptions among others.
Keep an eye out for these on-page issues when you are performing your site audit:
There are duplicate contents:
Though Google doesn’t penalize duplicate content, it can still affect your rankings. Duplicate pages confuse the algorithm and force the search engine to choose one page for top results while ignoring another equally good piece of work; meaning only one out of two identical pieces is getting ranked in those coveted positions.
Redirect temporarily:
Search engines will not delete the original page from its index when you use a 302 redirect. The search engine won’t lose any ranking, authority, or traffic value because of this. However, many website owners make the mistake of using a 302 for permanent redirection (which should be 301). There’s no penalty if you do – it just means that your content now resides on another URL without passing link juice to the new location where it is living. This can cost some valuable links in high-traffic areas like Google and Yahoo!
Cannibalization is the keyword:
This misconception about how many pages you need to have to target a specific keyword for the page to rank well is false. When this happens, it’s like competing with yourself and both articles will be devalued by the search engine.
Detailed off-page analysis
Off-page SEO is all about how well your domain ranks on the internet. The higher its rank, the more likely you are to be able to find what you’re looking for quickly and efficiently.
The internet is a vast and unruly place, but search engines are dedicated to making it easier for people to find what they need. They do this by favoring websites with higher domain authority scores over those with low ratings so that the best information can be found at the user’s fingertips.
The off-page analysis is an important step to take for any website trying to maintain high rankings in search engine results pages. One of the things you want to look into when doing off-page analysis is bad backlinking, which can put your credibility at risk by raising suspicions that quality links are not available due to a lack of ability or effort on behalf of the site owner. Do a website check and remove suspicious backlinks if necessary!
A high-quality webpage continues to get new backlinks, indicating that the content is evergreen. A website with a lot of dead links could be seen as old and irrelevant by search engines. You might want to look at what pages on your site have not been updated in a while or which areas need more attention so you can update them regularly.
Analyzing competitors and researching keywords
Top keywords change all the time, so it’s essential to keep an eye on traffic-driving keyword rankings to adjust your SEO strategy accordingly. Many companies make the mistake of ignoring or overlooking this aspect of their marketing campaigns and find themselves with low visibility online because they failed at targeting popular search terms that drive a lot of clicks but are not competitive enough for such high ranking position (SEO).
Through keyword research, you will also see which current bids are getting plenty of clickthrough rates as well as those that yield no significant SEO value. Replace these underperforming keywords with moderately difficult ones where their higher chances may lead towards more favorable success when compared against some other easier fields/opportunities wherein less competition is present.
Competitive analysis is crucial to keyword research. Your competitors may be targeting high-volume keywords you haven’t considered and can provide a look into the search terms your target audience uses when researching businesses like yours – words or phrases that might not have appeared on your own list of brainstormed ideas.
If you want to get your website ranked higher in search engines, then it’s important that you do all the research necessary for site optimization. However, there are a lot of different factors involved with SEO, and most of these changes constantly which is why we recommend using an SEO tool like this one from (insert company name) to help make things easier on yourself. Not only can they provide you with valuable information about how to rank better online but many also offer free or low-cost trials so that you can see what their platform offers before signing up. With tools such as these available today, SEO doesn’t have to be difficult anymore!
