SEO clients are the lifeblood of any search engine optimization company. Without them, you’re just a guy with an internet connection and some knowledge of SEO. This article will cover how to get more quality leads and build on your SEO business by following these five steps:
- Make sure your website looks professional
- You should make content that is good for the people you want to read it.
- Create a “call for action” that encourages visitors to contact you
- Use social media networks like Facebook, Twitter, YouTube, and Instagram as part of your marketing strategy
- Be willing to put in the time and effort necessary to succeed
Are you looking for a new SEO client?
The best way to find an SEO client is through inbound leads. That means ranking high on Google for related key phrases. If you’re not there yet, don’t worry! This article will show you how to get your first local SEO clients and turn them into paying customers.
You can start by building up your reputation as an expert in the industry with articles and blog posts that rank well on search engines like Google or Bing. Once people have heard of you, they’ll be more likely to reach out when they need help with their own website’s organic traffic rankings. And if it turns out that they want to hire someone else instead, at least now they know who to call!
The irony is that for those who rank for a lot (without paying), there are many options left. SEO companies can turn to free advertising such as blogging, social media marketing, and guest posting on other websites which will build their brand in the long term without costing them anything but time. This strategy might not work if you want traffic quickly or exposure now while ranking doesn’t take too much effort, so it’s best when used over an extended period of time before moving into paid ads once your rankings have stabilized at all levels below number one.
Connect with your target audience
If your customers can’t find you (through organic search or your advertising), the only option left for you is to go after them yourself. This is where most of my efforts have been invested in these past few years and where I’ve had some success converting big clients, especially those who are looking for SEO services.
Why not go after your clients instead of waiting for them to find you? The only option left is to take the initiative and reach out. That’s what I’ve been doing these past few years with great success, converting some of my biggest clients yet!
Making a concerted effort to find new clients and offer them everything that you can is the best way forward for any business owner in this day and age of digital marketing.
Make a list of your target keywords
You know you’re searching for people seeking SEO help or looking for an SEO agency, but they will not always express their needs so explicitly. Your client prospects might ask you questions about certain aspects of SEO. For example, they might want to know about recent Google updates or manual penalties that Google has given… Before you start your search, it’s a good idea to sit down and make up a list of keywords related specifically to the type of work you offer as well as generic terms like “SEO” – preferably in no less than 10-20 words each because this is how long sentence should probably be anyway! Make sure there are at least 3 options per keyword category (e.g., 5 different services). Here’s what one might look like:
- Finding the right SEO agency
- SEO companies that deliver results
- An SEO agency would be helpful
- Services related to SEO cost
- Getting over Penguin
- Building quality links
- Getting rid of bad links
- Google Penalties
Check out these places to find potential clients
Sites devoted to search engine optimization and e-commerce
How to find SEO clients? — LinkedIn Pulse posts, LinkedIn Groups, YouTube channels, SearchEngineJournal.com, Search Engine Land; all these websites can be a perfect place to find potential SEO clients. The strategy here is that you want to roam these websites looking for comments or posts regarding personal experience with digital marketing. To quickly sieve through pages of search results on Google use simple commands such as site:example.com keyword; this will narrow your search and make it easier in finding the right person who might need your skillset.”
Google Product Forums, Yahoo Answers, and Quora
Yahoo Answers and Quora are two great little hangouts for those searching to get their questions answered. These sites have many experts in all different fields, including SEO-related topics like penalties or advice on a site owner’s recent penalty from Google. By running your own website:answers.yahoo.com search and then checking out the relevant threads posted by other users, you could be one of the few people answering others’ frequently asked questions about SEO issues that they may not yet know how to solve themselves!
Market segmentation and identifying your target audience
Brands or SMEs (small to medium enterprises). So before you get down to the outreach, you have to segment your prospects and refine your list. Your goal is always going to be connecting with Big Brands who will usually have titles that read: Digital Marketing Director, SEO Manager, Head of SEO/Marketing Director, etc. When people get emails from you, try to give them something in return. Send them a PDF report about best practices with their brand and what they are working on now.
Big Brands are tough to get in touch with, but not impossible. They have the resources and employees that can make your idea come alive. However, before you start reaching out there is some work involved in finding the right person who will actually be able to read what you’ve sent them as well as give feedback or suggestions on how they could help too!
Here’s how you can get SEO clients from prospects:
Pitch your services the right way!
You need to be creative and persistent when reaching out to Big Brands. They usually have very busy work schedules, so you’ll want your outreach message or setting up a meeting request for them during their working hours (9-5). Remember that most of these marketing managers do not represent the company they are in charge with at all times either because it is outside office hours or entirely personal gain rather than what’s best for the business. That said, if you’re able to get through and speak with one on behalf of your own company then this will give both parties an opportunity as well as strengthen ties between organizations!
As soon as a new client is in sight, jump on the opportunity to connect with them. The more you can learn about their needs and provide insight into how your services may be able to help solve those issues, the better chance of converting that prospect into a paying customer!
Build trust instead of hard-selling to new clients.
When reaching out, you don’t want to go in for the hard sell straightaway. Offer your customized advice, guidance, or tips on each case and go as far as to offer an hour of video consultancy or a face-to-face sit down with any business problem they might be experiencing at that moment. The trust and bond you will form while giving this free consultation is essential if one day the new contact wants paid services from you because it’s then much easier for them to agree without feeling like they’re being taken advantage of.
Be reliable, not a hack.
There are many benefits to the work you put in now. First, your fingers will be sore from typing up so much content and this means that there is quality information being produced by these hardworking hands of yours! Secondly, people who have Google as their primary search engine find better results when they type certain words into it because of how often those keywords show up on sites like Quora. The more time you spend answering questions online for SEO purposes right now, the higher chance someone with a need for such services will reach out during future searches through various engines and platforms (alongside some other strategies).
To be the most successful, you must work hard. To do this, it takes time and effort on your part which means that I recommend typing out compelling arguments for tasks ahead of them rather than waiting until they happen or not at all!
Give a consultancy to anyone who wants one right now.
I’m sure that you won’t be surprised to hear that besides long-term clients, there’s a big audience of people who want quick consultations. Quite often these are business owners with questions for an expert and they’re making decisions based on the answers.
Many consultants have been spending their time answering those questions for free but why not suggest to your clients they pay you via paid chat? That way, both parties will benefit: You’ll receive payment while also ensuring your client values what it is you do best!
There are plenty of ways to make your consultation more organized. For example, you might let them schedule a chat with you once they have paid for their brief appointment or give them access to our web chat that charges by the minute based on how long they spend talking with us.
Overcome their expectations.
There’s a little trick that I shouldn’t really be giving away but here goes. Don’t wait for an opportunity, create it! When replying to a prospect’s question provide them with a free site audit report (don’t just offer one – give it to them right away without asking). In what way does this help you win the client over? First, by better understanding, their problem and how serious is based on your findings in the white-labeled comprehensive audit report. Secondly, chances are there will be more issues than they’re aware of so informing about those problems might get you closer to closing deals quicker since most prospects want someone who can fix any issue quickly before moving onto other projects/clients.
Think strategically
Your business should be presented clearly.
Creating an effective landing page is the best way to promote your services and grab potential customers. Make sure you set up a simple, easy-to-use website with a clear call to action so visitors know exactly what they can get by visiting it. If people want just one type of service or payment plan is prepared for this possibility as opposed to not having options at all! You should also have videos available explaining how SEO professionals help small businesses increase their online visibility.
If you are looking for an SEO company to create a landing page that will convert more visitors into customers, we can help. We offer a free audit of your site and recommend the best practices based on our experience in this area. You may also want some creative content marketing ideas or link-building outreach depending on what type of promotion is right for your business goals such as increasing online visibility with new leads through social media channels like Facebook and LinkedIn.
Become a niche expert instead of looking for one
Start a blog and share your story with the world. It’s important to stay up-to-date on happenings in your niche, so make it easy for people by staying consistent! Research competitors as well because you might be going into a highly competitive space – which means there are plenty of opportunities out there just waiting for YOU!
Connect with Facebook, Twitter, and LinkedIn.
Social media is a powerful tool that can be used to expand your business and generate ad revenue later on. One of the best ways for new blogs, like yours, to get started with social marketing is by creating an interesting profile page that leads readers towards your blog posts instead of sales pages. You need people’s curiosity before they are ready to buy anything from you so try sharing all content related or not tied up in advertising and mention any local SEO clients who have hired you at some point through hashtags or mentions! Responding promptly when someone comments will help keep them engaged as well (and broaden their knowledge).
Keep your audience entertained.
You can keep your audience entertained with light-hearted content, while also telling them about important updates. One way is to make a survey or opinion poll on the latest news to highlight certain things people may not know before they do. Another method would be creating posts that share fresh information and reviews of trending topics around you so readers will stay updated without having trouble finding new content themselves!
You can network locally.
Creating a buzz and visibility for your company is simple. You can create an online presence by listing the contact information in directories, such as Google Maps or Yelp to make it easy for potential customers to find you. To generate more local buzz though, don’t forget about offline promotional methods like handing out business cards that offer discounts when clients recommend friends they’ve helped with services; invite new guests at events hosted on-site at your office space; send invites through email marketing campaigns which include coupons codes people will want share because of their great value!
In the end, it all comes down to how you market yourself and your SEO consulting services. Regardless of whether people find your website through organic search or a paid advertisement, at some point, they will need someone with experience in digital marketing who can help them rank higher on Google. This is what makes for an excellent SEO consultant – one who knows that no matter where customers come from, there must be a way to turn them into clients! If this sounds like something you are interested in doing full-time or as a side gig (and have had success so far), let’s talk about how we can work together to create an effective strategy that works for both parties.
