You’ve been looking for a way to make money online, but you don’t know where to start?
SEO is the perfect business model. It doesn’t require any upfront investment and it can be done from anywhere in the world. But there’s one problem – most people don’t have an idea of how to get started with SEO. That’s why we created this course on starting your own SEO consulting business or agency that will teach you everything you need to know about getting started with SEO!
Many people want to start an SEO business but don’t know where to start. This article will discuss the various things that you need to be successful in starting a business and how to get started.
The only thing that is permanent in this line of work is change. If you want your company to survive, then it needs a solid footing on how things work now and what they might look like tomorrow. This course will help give you that knowledge base so that when Google updates its algorithm again, your company won’t go under because of it!
You need to be willing to face endless challenges if you want to join this club. Regardless of the business model, scaling service-based businesses is difficult.
- Unrealistic expectations. Client applications or weak vetting systems usually result in this problem. It will be regrettable if you do not establish realistic expectations. Don’t overestimate the number of sales you can accomplish.
- Unreliable clients can hurt your cash flow. Your collection system doesn’t matter. Payment games will be played by some clients.
- Operational problems cause headaches. SEO agencies are challenging to run because each campaign is unique. This means that actions are different for each campaign. As a result, solid systems are hard to create, so scaling becomes difficult.
- It requires human capital. Hiring people is essential to scaling an SEO agency. Taking action by yourself is only effective up to a point. Bringing on new employees introduces new challenges, but we will touch on that in a later post.
- The job has many bosses: It is easy to feel like you are working on a job rather than a business when you are dealing with clients. It is possible to fix this by removing yourself from the equation. The problem is that this is easier said than done.
A genuine passion is essential for lasting success.
The Essential SEO strategy and Principle
When starting a business, most experts will advise you to first come up with your own core principle. Although, personally it’s best to start with the creation of a detailed plan for your new startup.
Translating it to our industry means having your own core SEO strategy. This is very important because this is where you’ll strategize around (along with the pricing models).
Many SEO consultants have different viewpoints and principles when it comes to effective, ROI-driven SEO.
This is a true story. The people who wrote it were there and it happened to them. Some might be more partial in content while others believe that technical SEO can win it all; a few could champion links as the most important factor of them all?
- well-optimized websites (both sitewide and at the page level).
- Having rich foundational content assets in place that allow the client’s business to:
- You rank for the keywords that matter to your client
- Match the intent of the target audience/users
- Demonstrate familiarity with brands
- Link-building/earning
- Promote conversions on your site
- Ensure loyalty
- by establishing relationships with other authoritative entities in its space through relationship-based links and other options.
If you wish, your core SEO strategy could be as complex as you want, or as simple as:
- Consider the keywords your clients want to rank for (and whether they will be feasible to achieve in the next year. If not, consider alternative options).
- Content should be built around the keywords they wish to rank for (skyscraper-style).
- Link to these content assets and promote them.
What’s Important is to use your own Roadmap to Sucess
Sometimes the client’s business needs can be totally different from another. For example, one company may need to improve sales while another might want better customer service.
But take note that there are many areas in which every business has its own unique situation and specific SEO requirements!
SEO is not a one-size-fits-all service. What works for some sites does not work for others, but understanding the basics of SEO will help your consulting business last long into today’s digital landscape.
The Process is your Product
Once you have determined what sorts of services an SEO consultant or outsourced work provider will focus on, it becomes easier to identify which set of tasks they need to build processes around.
There are many types of SEO, and it can be hard to do them all. It’s best to just do the ones you know how to do well.
And one thing to remember about doing SEO is that there are many tools out there that can help create these processes.
To make your search engine optimization (SEO) more effective, you’ll need a couple of tools. Free options like GWT’s Search Console, Analytics from Google, and MozBar are all excellent choices but having paid ones can take it to another level for the serious business owner.
Implement Processes Bases on Tools
Investing in the right tools can be a great way to save time and effort while ensuring that you get your work done quickly. But before jumping into this, it’s important to know what exactly qualifies as “a good tool.”
There are plenty of free or affordable options available in the market today so don’t spend money unnecessarily just because an expensive product has been recommended by someone else! Use your own judgment for determining whether something is worth investing in.
A Superior Audit for SEO page Level with ONPAGE.ORG (Paid)
Onpage.org is a particularly useful tool for on-page SEO reports that can provide you with accurate information about your performance, as well as suggestions to improve the pages of a website to rank higher and enjoy more traffic!
Aside from their advanced reports for page/content-level issues, I also like the TF-IDF feature about this tool. This feature allows you to further improve your pages’ semantic relevance through the other terms frequently used on competing webpages and that match up with search queries (their targeted keywords).
A Competitive Intelligence Service using AHREFS (Paid)
Ahrefs is a tool that has gone from being just for link building to full-scale competitor research. The benefits of this are mostly seen in agencies and consultants, as it gives them valuable information on their customers’ websites and how they can optimize content accordingly.
Linking Building with Mozilla and Gmail (Free)
Link Building is an intricate form of SEO service, but it’s not impossible to create a simple and easy-to-follow workflow for link acquisition campaigns. Even if you’re still in the early stages of your business!
Tips: The key to building a strong SEO campaign is connecting with clients. The more you talk and work together, the better your campaigns will be! Outreach emailing requires less time commitment than link-building does; it’s realistic for an outreach project manager to send 500 emails per month (with around 2 – 5% conversion rate).
This way of generating links can provide enough relevance that Google won’t flag them as spammy or unnatural which means they’re much safer than other methods like buying links from Fiverr vendors.
Google Search can display 100 results if your settings allow it.
Using search queries like your target keyword + the following will produce opportunity-based link opportunities (ex: guest posting, infographic marketing, content partnerships, resource link requests, etc…):
- Our writers can write for us
- To “contribute”
- By “guest post”
- A graphic “infographic”
- The “useful links”
- Resources: inurl
You considered your search engine optimization strategy and realized there were some important aspects you hadn’t yet taken into account. You needed more data to analyze, which is why you started exporting the first 3 pages of each keyword variant from Google Search Results Pages (10 keywords = 30 total). In less than an hour, this quick exercise yielded over 3000 prospects that could be beneficial for any future SEO campaign!
Influencer Marketing and Automotive Outreach with Ninja Outreach (Paid)
If you’re feeling a little overwhelmed with your outreach and link building, get some help from NinjaOutreach. This tool will make it easier to find the best sites on which to reach out for links or content promotion by searching through every site in seconds instead of hours.
You can speed up the outreach process greatly by incorporating the tool since it facilitates:
- Easily customize email outreach templates
- Create and schedule email outreach campaigns automatically
- Keep track of and monitor your email outreach statistics (that should allow you to determine which areas of your outreach need more attention).
Here are some tips on getting clients:
Thousands of businesses are hiring SEO experts for their business. With the demand, it is a sure thing that you will be able to get clients as soon as you have your process down pat.
The following are some popular ways to get SEO clients:
- Joining freelance job sites like UpWork or Freelancer
- Reaching out to the local community to pitch your services
- Attending industry conferences (especially at startup or small business conventions, where potential clients are most likely to need marketing assistance)
- Engage in industry forums, such as Quora (I would receive many inquiries from WarriorsForum during the old days).
- To get inbound leads, build and market your own brand.
SEO is competitive, so to rank for “SEO company” or “search engine optimization services,” you’ll need years and a big budget.
The best advice (for those who are starting in this business) is to concentrate on and compete in markets where you genuinely stand a chance of getting a piece of the pie.
It is your mission to build your brand as an authority/expert in a particular niche (before expanding). Services can be focused on one specific location, an industry, or both (one industry at one specific location).
Advice for Scaling a Business
The hiring and training process: Document all of your processes so you can easily pass them on to new hires. Make the documentation easy-to-digest, and make sure it’s clear enough for any one person to understand everything they need to be able to work independently without supervision.
Outsourcing your work: To avoid wasting time on tasks that you aren’t really interested in, it’s best not to sell services for which you are unsure of your abilities. If the task at hand is too difficult or takes up all of your time and energy then outsourcing may be a good idea since this will free up some space so that other things can get done more efficiently. Make sure when delegating work to others though, they have an understanding as well as skillset appropriate enough for what needs doing because if these factors don’t align properly then productivity would suffer greatly!
Offering SEO services is a good way to help other businesses grow. Businesses rely on getting found on Google, Yahoo, and Bing to generate more sales/leads for their business. It’s satisfying to know that you’re helping them improve their website visibility by optimizing their content so they rank higher in search engine results pages (SERPs).
Our team of experts is ready and waiting to partner with you if your business needs assistance when it comes down to how they rank online! Interested?
