How To Track SEO Rankings?

Search engine optimization is a complicated process.

But it doesn’t have to be! With the right tools, you can track your SEO ranking and see how your efforts are paying off. You can also use these same tools to measure conversions and lost links for even more insight into what works best for your business.

Did you know that SEO rankings can vary depending on several factors? These factors include the type of site, how often it is updated, and much more. Luckily, there are many tools out there that will help you track your SEO rankings. In this article, we are going to be focusing on some great free tools for tracking your website’s ranking across search engines like Google, Bing, and Yahoo!

The data from these reports will help you refine your strategy so that you know exactly what needs work and where you should focus next. It’s an invaluable tool in the world of SEO – one that will make all the difference in how successful your campaign is. And with our free trial, there’s no risk involved! Sign up today to get started on this amazing journey towards success with us by your side every step of the way!

Focus on the end goal

While it’s common to have multiple goals, establishing one specific primary end goal is essential. This helps you set realistic expectations and be more likely to accomplish your eventual objectives.

One of the most important aspects of having a successful website is understanding what it does and why. A good way for designers to do this is by asking clients questions that will help them figure out where their priorities lie so they can design accordingly.

Here are some examples of client questions:

Would you be able to give us a brief overview of your company? your company?
Newly qualified leads are worth how much money?
Rank your most profitable services and products (in order)?

Setting a website’s primary objective, additional goals, and benchmarks should include the following tips:

Getting things done with a goal-setting plan

Measurable: You cannot improve it if you cannot track it.
Be specific: Do not let industry marketing jargon deter you from your legitimate objectives.
Share your goals: Research shows that setting goals and sharing them with others can help you reach them.

Metrics of engagement

The engagement metrics that we use at our site measure how people behave once they reach it. Some of the stats tracked are the number of visits, bounce rate, time on page, and conversion rates.

Rate of conversion

Websites typically have many conversion points which all contribute to the overall conversions that a website experiences. These include email signups, purchase transactions, and account creation (to name just three). The number of these different types of conversions divided by the total unique visitors on a single day can be used as an indication of how effective your marketing strategy is in converting traffic into potential customers or clients using your website’s services/products.

Traffic from search engines

Ranking in search engines can be valuable but what’s even more important to a site is the organic performance. Organic traffic means that you’re showing up as an answer for your searchers, and if you rank without any of this then it becomes problematic because there was no point in ranking at all!

You might assume that you know how many visitors your website is receiving, but there are some ways to be sure. You can determine the number of visits through Google Analytics or by using a service such as Alexa.

Depth of the scroll

The purpose of scroll depth tracking is to measure how far visitors are scrolling down individual web pages. If the average visitor isn’t reaching your important content, try testing different ways of providing that information higher up on the page- such as multimedia or contact forms. Scroll Depth Tracking can be set up in Google Analytics and will provide an accurate representation of what areas you need to improve!

Metrics that are essential to track in SEO

The aim of this guide isn’t to cover every single SEO metric you should track, but rather to review a few of the most important ones. If you’re interested in learning more about this topic, you should check out our infographic on 11 Essential SEO Metrics:

Organic Traffic: One of the strongest indicators that your SEO campaign is performing well is how much traffic it’s bringing to your website. We’ll discuss how exactly you can track organic visitors with Google Analytics in the next section, but for now, just know they are a high priority when considering tracking and optimization techniques.

The keywords should be an integral part of any marketing strategy because knowing what people search for will allow marketers to optimize their own company’s websites or create new content about those topics if need be so that customers find them on searches engines like Google before even looking elsewhere online first!

Keyword Rankings: Search engine rankings change constantly and the same goes for your client’s ranking. To keep up, you need to monitor keyword rank every day in search engines like Google, Google Maps, Bing, etc., which is where a keyword tracking tool comes into play: it will automatically track keywords each day so that you can stay on top of SEO efforts.

Competitor Analysis: Tracking your competitors is a great way to stay on top of the competition. By tracking them, you can identify opportunities for yourself and clients that are not currently being exploited by their adversaries or other SEO campaigns. You’ll be able to see which keywords they’re ranking high for so that you know where it’s worth investing resources in order growth!

Using Google Suite to track SEO

Setting up Google Analytics and Search Console is a crucial part of learning how to optimize your website for search engines. Let’s take a look at the steps you’ll need to set them both up correctly!

Google Analytics

Google Analytics can be thought of as an SEO tracking tool for everything that occurs after someone has landed on your website. This includes metrics such as time on site, bounce rate, exit rates, and more. We won’t cover how to set up a Google Analytics account in this article but instead, let’s focus on the next steps with regards to SEO Tracking: setting up “Goals” and Organic “Traffic Tracking”.

Setting up goals in Google Analytics allows you to track important events that happen on your website, including purchases, email signups, trial signups, and any other event you want to monitor.

Choosing a goal type now is a logical step. Below you can see that you can either use a template or create a custom goal. To illustrate this, we will use a custom goal, which has four types:

Destination: This type of goal counts every page view or screen view as a conversion.
Duration: The duration of a session is based on conversions as an indicator of user engagement.
Pages/screens per session: This metric measures user engagement by calculating conversions as the number of times users view more than a specified number of pages or screens in a session.
Event: This treats a particular user interaction with your site or app as a conversion.

Google Search Console

Google Search Console is a powerful tool that allows you to track, fix and optimize your site’s search traffic. It tracks SEO-related metrics such as which queries are driving the most traffic to your client’s website.

For more information on how to set up GSC, visit our SEO Analytics article, but let’s take a look at a few of the essential SEO metrics every website owner should track, these include:

Top Queries: To locate the top queries generating traffic to a website, click on “Performance” on your left sidebar. The “Queries” option is located below your performance chart on that page. Generally, it’s recommended to see average click-through rates and average positions within each query so you can look at all the data at once.
Top Pages: Under “Queries” there is an additional tab called “Pages”. Using this field, you will be able to sort by the best-performing pages for Impressions and Clicks to know which ones you should focus on when it comes to optimizing the user experience.
Click-Through-Rate (CTR): In addition to CTR, you can track “quick wins” based on CTR over time. You may be able to increase traffic to your first page if one of your pages ranks well, has many impressions, but a low CTR. Simply changing the page title and/or meta description may produce this result.

Reporting & Tracking SEO with Agency Analytics

The AgencyAnalytics platform is a robust tool for marketing agencies to use. It offers numerous benefits, including the ability to better track your client’s SEO efforts than Google Analytics alone can provide. This allows you to offer clients more comprehensive services that they are sure to enjoy and appreciate!

We’ll take a closer look at some of the search engine optimization tracking tools within AgencyAnalytics.

Keyword Rank Tracking

One of the best ways to see if your SEO efforts are paying off is by using a keyword rank tracker. This will make it so you don’t have to constantly be checking search engines, but rather can get an automated report on what’s current.

Rank trackers allow you to show how your keyword rankings have been fluctuating over time, which allows for easy demonstration of their value. These tools can also be set up in one location and still monitor what is happening elsewhere on the Web- like a company with physical locations that needs SEO services but only has available resources to do so locally.

Monitoring Backlinks

Tracking new and lost links is an important part of any link-building campaign. AgencyAnalytics pulls data from the SEO backlink checker Majestic, which gives you a detailed profile for each client. On top of just tracking changes in backlinks, this tool can also help you discover valuable metrics like Trust and Citation Flow by examining more advanced aspects such as these two factors along with our other analytics tools that are included at no extra cost to your clients!

Competitor Analysis

To dominate the competition, all SEO campaigns need to identify their closest competitors. By monitoring what they’re ranking in search results and how often a keyword appears on websites that are linking back to them we can easily see new opportunities or profitable strategies that may have otherwise gone unnoticed if not for this invaluable tool of competitor analysis. Here are a few examples of how you can make use of this tool:

Analyzing the total number of backlinks for each competitor
Comparison of their Trust Flow and Citation Flow
Examining competitor sites and making recommendations on how to modify your clients’ sites

Overview: SEO Tracking

One of the best ways to showcase your agency’s SEO success is by tracking and reporting performance over time. Tracking gives you an objective view of how well a campaign performs so that you know what works and where improvements need to be made.

What’s the first step to SEO success? You need a few key tools: Google Analytics and Search Console. Figuring out your keywords, understanding who you’re targeting in search results, monitoring potential competitors are just some of our favorite things about these two handy services!

Setting up a thorough data tracking system will allow you to monitor your progress in the search engine rankings. With AgencyAnalytics, adding key metrics into custom reports and dashboards can automate all of this process so that you don’t have to do it manually anymore!

With the power of analytics and data, you can objectively identify what’s working with a campaign. You can take this information back to your client so they know that their investment in SEO is worth it. Through these efforts, clients will see an increased ROI on campaigns as well as retainment rates for their services. Have you seen any benefits from running an SEO campaign?